Track Record

Why are we so confident?

Because no one beats our track record!

We follow the user-centered design process with fervent discipline. We learned the process from the father of UX, Dr. Don Norman (of Nielsen-Norman Group fame), and have relied on it to deliver exceptional results, time and time, again.

Most good websites are stuck at 2-3% conversion and lead generation rates. We have a extraordinary track record of conversion rates over 10%:

  • Proflowers
    They tried a traditional design first, and it failed miserably. We designed the site in 1998 and it has remained pretty much the same, with conversion rates in the 15-50% range, depending on the season.
  • FedEx Online Print Services
    They saw no profits with their original Print Services web app. We redesigned their app in 2005 and it has achieved ridiculously high success ever since. So much so that they were able to close their Kinko’s locations.
  • Vanguard's Investor Snapshot
    Their website is the model that other investment websites follow. We presented our design in 2000, but one VP opted for another design firm’s mediocre design, which failed every KPI. Vanguard eventually launched our design, which has driven the investment management domain ever since.
  • There's more...
    Ask about our other successes, too.

Want to hear the back stories on these successes?

There is quite a bit of ironic humor in many of these stories. 

Proflowers Page.jpg
Proflowers.com is one of the most successful e-commerce companies and we owe a good part of that success to the user-experience processes and designs that Larry and his team provided.
— Bill Strauss, President, Proflowers