We'll Double Your Conversion rate
Do you want conversion rates like Proflowers or FedEx?
Money Back Offer
Only 1 Competitor per Market
Why are we so confident?
Because no one beats our track record!
We follow the user-centered design process with fervent discipline. We learned the process from the father of UX, Dr. Don Norman (of Nielsen-Norman Group fame), and have relied on it to deliver exceptional results, time and time, again.
Most good websites are stuck at 2-3% conversion and lead generation rates. We have a extraordinary track record of conversion rates over 10%:
They tried a traditional design first, and it failed miserably. We designed the site in 1998 and it has remained pretty much the same, with conversion rates in the 15-50% range, depending on the season.
- FedEx Online Print Services
They saw no profits with their original Print Services web app. We redesigned their app in 2005 and it has achieved ridiculously high success ever since. So much so that they were able to close their Kinko’s locations.
- Vanguard's Investor Snapshot
Their website is the model that other investment websites follow. We presented our design in 2000, but one VP opted for another design firm’s mediocre design, which failed every KPI. Vanguard eventually launched our design, which has driven the investment management domain ever since.
- There's more...
Ask about our other successes, too.
Want to hear the back stories on these successes?
There is quite a bit of ironic humor in many of these stories.
Money Back Offer
Get Money Back
If we don't double your conversions or leads, we'll give you money back.
For instance, if we only improve your conversions by 70%, you get 30% back.
First Come, First Served
We won't work on your competitors' sites.
Of course, if they hire us first, we won't work on your site, either.
Our Secret Sauce
How do we double conversions, again and again?
While most design companies are just that, design companies, we begin with real user research BEFORE doing any design. We always begin with clearly defining the problem, first.
User observations and interviews are our best source of user insight. We conduct a small set of user visits that include observations followed by clarifying interviews. We look for unmet needs, and we always find some.
Of course we conduct other forms or user research, as well, such as usability testing, contextual interviews, surveys, etc., but user observations are the real key to creating superior designs.
Task Analysis and Optimization
The user research concludes with an analysis of the key users and their tasks. We develop optimized task flow diagrams to illustrate the potential improvements that better support the stated objectives. This is where product innovation really begins.
Opportunity Prioritization and Alignment
Our unique and proprietary priority matrix is key to your success. We conduct an intense, highly collaborative meeting to identify and prioritize the tasks, objectives, and feasibility of key design opportunities. This balances the needs of the user with your buseinss objectives and the technical feasibility.
Once we've clearly defined the problem, the solutions become almost obvious. This leads to user-experience and interaction solutions that double your conversions.
User Experience and Interaction Design
Our design blueprints illustrate the user-experience and interaction design approach, while the accompanying narrative describes the system behaviors. This avoids "interpretation" errors that typically occur with design requirements documents or reports.
Usability Tests and Design Audits
Find out what works best before you build it. We conduct formal and informal usability tests to validate design directions and identify potential issues, early. The test results suggest design refinements that avoid wasting time and energy on the wrong design.
Light and Fast
We use a "Light and Fast" design approach that avoids analysis paralysis and gets to effective UX/UIdesigns in weeks rather than months.
Even though we move fast, we still create market dominating designs that stand the test of time. Our clients dominate their markets, enjoy some of the best conversion rates on the Internet, and succeed with the same designs for 5, 10, even 20 years.
You will be hard-pressed to find another design team with that kind of success. We look differently than our competitors because we are different. We get the results others only talk about.
What You Get That Doubles Your Conversions and Leads
The first thing you'll notice is that our designs look nothing like anyone else's, but no one else has our track record, either. You do the math.
We provide what your team needs to design and develop a winning website. Our UX research and design deliverables eliminate the guesswork and guide your designers and developers to create the right site.
These are a staple of good UX practices and help guide the design effort.
Our personas are a bit different from the typical personas other teams create. Rather than defining personas by demographic data, such as age, income, social status, etc., our personas are based on more useful cognitive and behavioral data. Demographic data doesn't tell you how users behave on your site. Cognitive and behavioral data, such as the task trigger, the user's desired outcomes, their knowledge base and what knowledge is missing (but is necessary to the task), makes a big difference in the design.
Despite being quite different from the typical personas, ours are still very useful to any design team.
We'll also provide task flow diagrams that depict the steps of the user's task. These are similar to journey maps, but also include the actions that the website must perform as well as the actions the users perform.
These are very useful as you evolve your site over time.
Since much of good UX design is invisible, we deliver high level design wireframes that include descriptions of the invisible site behaviors. These are defined well enough for your designers and developers to create a winning site design.
We do not include graphic design, unless specifically requested. Most companies have well-defined style guides and unless there are major issues with it, we will not provide style guide designs.
Most companies already have their own develop teams, therefore, we will not supplant your developers with our own, unless requested.
We prefer to work closely with design teams during all phases of the UX research and design process to ensure a good knowledge transfer that helps sustain the performance of your new site.
Of course, we'll be available to come back and keep you on course, but we'll provide all the information you'll need to sustain your double conversion for many years to come. Our designs are still leading the pack 5, 10, 15 and 20 years after launching.