Our Secret Sauce 

How do we create winning designs, again and again?

Problem Definition

While most design companies are just that, design companies, we begin with real user research BEFORE doing any design. We always begin with clearly defining the problem, first.

If you don’t know what problem you need to solve, the best you can hope to do is solve the wrong problem, very well.
— Larry Marine

User Research

User observations and interviews are our best source of user insight. We conduct user observations followed by clarifying interviews to find unmet user needs, and we always find some.

Of course we conduct other forms or user research, as well, such as usability testing, contextual interviews, surveys, etc., but user observations are the key to creating superior designs.

Task Analysis and Optimization

The user research concludes with an analysis of the key users and their tasks. We develop optimized task flow diagrams to illustrate the potential improvements that better support the stated objectives. This is where product innovation really begins.

Opportunity Prioritization and Alignment

Our unique and proprietary priority matrix is key to your success. We conduct an intense, highly collaborative meeting to identify and prioritize the tasks, objectives, and feasibility of key design opportunities. This balances the needs of the user with your business objectives and technical feasibility.

Solution Design

Once we've clearly defined the problem, the solutions become almost obvious. This leads to user-experience and interaction solutions that double your conversions.

User Experience and Interaction Design

Our design blueprints illustrate the user-experience and interaction design approach, while the accompanying narrative describes the system behaviors. This avoids "interpretation" errors that typically occur with design requirements documents or reports.

Usability Tests and Design Audits

Find out what works best before you build it. We conduct formal and informal usability tests to validate design approaches and identify potential issues, early. The test results suggest design refinements that avoid wasting time and energy on the wrong design.

Light and Fast

We use a "Light and Fast" design approach to avoid analysis paralysis and create effective UX/UI designs in weeks rather than months. 

Even though we move fast, we still create market dominating designs that stand the test of time. Our clients dominate their markets, enjoy some of the best conversion rates on the Internet, and succeed with our designs for 5, 10, even 20 years.

You will be hard-pressed to find another design team with that kind of success. We credit that success to our evolved methods and you will too.

To build the “right solution”, you better understand the real problem. Larry has been instrumental in discovering user pain points, analyze workflows and work on novel solutions for a variety of medical device and diagnostic opportunities. I value the expertise Larry brings to analyze the user experience and collaboration with the engineering and marketing teams.
— Chris Valcke, VP, Ventana, a Roche Company