Our Process

Problem Definition

While most design companies are just that, design companies, we combine business strategy with design. We always begin with clearly defining the problems, first. This avoids solving the wrong problems, very well.

Design Objective Analysis

We identify and codify your objectives from a product design perspective. This includes your key business and marketing objectives, such as increasing revenues by deepening existing customer relationships, etc. The rest of the design effort is based on this key step.

User Research

Ethnographic observations and interviews are our best source of user insight. We conduct a small set of user visits that include silent observations followed by clarifying interviews. We look for task triggers, outcomes, and artifacts.

Task Analysis and Optimization

The user research concludes with an analysis of the key users and their tasks. We develop optimized task flow diagrams to illustrate the potential improvements that better support the stated objectives. This is where product innovation really begins.

Opportunity Prioritization and Alignment

Our priority matrix is the key to your success. We conduct an intense, highly collaborative meeting to identify and prioritize the tasks, objectives, and feasibility of key design opportunities.

Solution Design

Once we've clearly defined the problem, we focus on designing user-experience and interaction solutions.

User Experience and Interaction Design

Our design blueprints illustrate the user-experience and interaction design approach, while the accompanying narrative describes the system behaviors. This avoids "interpretation" errors that typically occur with design requirements documents or reports.

Design Evaluation

Find out what works best before you build it. We conduct formal and informal usability tests to validate design directions and identify potential issues, early. The test results suggest design refinements prior to completing the design blueprints.

Project Length and Costs

We use a "Light and Fast" design approach. We avoid analysis paralysis and our projects take only weeks or months instead of the more common months and years. Typical projects cost between $25,000 and $75,000.

If you don’t know where you are going, any road will get you there.
— Lewis Carroll