Our Secret Sauce
How do we double conversions, again and again?
While most design companies are just that, design companies, we begin with real user research BEFORE doing any design. We always begin with clearly defining the problem, first.
User observations and interviews are our best source of user insight. We conduct a small set of user visits that include observations followed by clarifying interviews. We look for unmet needs, and we always find some.
Of course we conduct other forms or user research, as well, such as usability testing, contextual interviews, surveys, etc., but user observations are the real key to creating superior designs.
Task Analysis and Optimization
The user research concludes with an analysis of the key users and their tasks. We develop optimized task flow diagrams to illustrate the potential improvements that better support the stated objectives. This is where product innovation really begins.
Opportunity Prioritization and Alignment
Our unique and proprietary priority matrix is key to your success. We conduct an intense, highly collaborative meeting to identify and prioritize the tasks, objectives, and feasibility of key design opportunities. This balances the needs of the user with your buseinss objectives and the technical feasibility.
Once we've clearly defined the problem, the solutions become almost obvious. This leads to user-experience and interaction solutions that double your conversions.
User Experience and Interaction Design
Our design blueprints illustrate the user-experience and interaction design approach, while the accompanying narrative describes the system behaviors. This avoids "interpretation" errors that typically occur with design requirements documents or reports.
Usability Tests and Design Audits
Find out what works best before you build it. We conduct formal and informal usability tests to validate design directions and identify potential issues, early. The test results suggest design refinements that avoid wasting time and energy on the wrong design.
Light and Fast
We use a "Light and Fast" design approach that avoids analysis paralysis and gets to effective UX/UIdesigns in weeks rather than months.
Even though we move fast, we still create market dominating designs that stand the test of time. Our clients dominate their markets, enjoy some of the best conversion rates on the Internet, and succeed with the same designs for 5, 10, even 20 years.
You will be hard-pressed to find another design team with that kind of success. We look differently than our competitors because we are different. We get the results others only talk about.