Advanced UX
When average is no longer good enough.
Is your UX stuck on “average?”
Average UX practices create average results. Go beyond average to create higher performance designs.
How do advanced methods differ from average?
Knowledge-based personas, not demographic-based (more…)
Task-Persona composites instead of generic personas (you’ll just have to ask us about this one…)
Viability Matrix that avoids opinions and guesses in defining the MVP (more…)
Task-oriented designs rather than feature-oriented (more…)
Leveraging psychology to incite specific user behaviors (one example… and another good read…)
Knowledge strategies to help users succeed beyond their own levels of skill and knowledge (more…)
And there’s even more…
Observational research that uncovers profitable unmet needs, not just existing problems (more…)
Designs that solve real problems rather than solutions looking for a problem to solve (more…)
Designing for all of the customer’s touch points rather than just the website interaction (more…)
We can apply Advanced UX methods to your project to give you remarkable results, too.
“Proflowers.com is one of the most successful e-commerce companies and we owe a good part of that success to the user-experience processes and designs that Larry and his team provided.
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We do things differently and it shows.
Our designs look very different because we do things differently. Is different better? If history is any indication, then, yes! Our track record of repeated success validates our advanced methods.
What do advanced UX results look like?
10% conversion rates
Competition crushing designs - take over your market
Disruptive products - create a new industry
Not only are these results possible, but we’ve done it, repeatedly.
Once is luck, twice is coincidence, but several times? That’s skill, and skill is repeatable. See what we can do for you.
We Design More Than Websites
No matter what business you are in,
we create winning designs for:
Websites
eCommerce
Web Apps
Enterprise Software
Medical Devices
How to Design vs. Why to Design
Most UX Designers can tell you how they created their designs with words like persona, journey map, and usability testing. We can tell you why our designs succeed. We rely on good user research to identify unmet user needs and then apply design principles that increase emotional investment and bridge the knowledge gap. We leverage the psychological and cognitive aspects of user experience design to create compelling interfaces that guide user behaviors.
For instance, ask others firms specifically how they would increase user engagement, then read this to see how we use specific triggers to elicit desired user behaviors: Creating Emotional Investment to Drive Stellar User Engagement